is an optional
scheme for all FMNZ member markets.
In days gone by local producers would sell their produce at Farmers' Markets directly to consumers and no certification was necessary.
The recent popularity and success of Farmers' Markets worldwide has meant other markets who don't share the same producer only
objectives simply use the term to promote their markets.
Customers are demanding more transparency
about where their food comes from, and should trust the integrity of their Farmers Market.
The Authenticity Scheme aims to enhance the integrity and transparency of those markets that choose to undertake it by providing an operational framework
within which they can manage their (Authentic) Farmers' Markets.
Joining the Authenticity Scheme clearly demonstrates that they are upholding Farmers' Markets values and beliefs.
It is up to each market to decide if and when they want to participate in the Authenticity scheme, but FMNZ hopes that in time most markets will join the scheme.
FMNZ places high importance on the Authenticity scheme, so additional benefits
are available to markets who have qualified as Authentic.